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Mobile espresso bar

Brand Activation Coffee Catering in NYC

Our cart, our commercial machine, our baristas, and coffee we roast in Westfield.

  • Baristas, equipment and cups included
  • Two carts, no line
  • Insured, COI on request
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Trusted by teams at

  • DoorDash
  • lululemon
  • McLaren
  • Merrill

Teams we have poured for

A Boxwood barista serving guests from the coffee cart at an office event
  • A quote in about a minute
  • Barista, equipment and cups: included

Request a custom quote

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A Coffee Bar That Gives Your Activation a Reason to Stop

Free coffee is one of the few things that reliably stops people on a New York sidewalk. We build branded coffee bars for pop-ups, product launches, and agency activations across the city, with our own baristas pouring coffee we roast ourselves in New Jersey.

Your logo goes on the cart, the cups, and the menu. We can build a signature drink around your product or campaign, and we handle permits paperwork, load-in, and building logistics so your team can focus on the people at the bar.

What a Boxwood coffee bar looks like on site

One cart, one machine, one barista. All in the hourly rate.

The cart and the machine

A mobile cart with a commercial espresso machine.

5x5 ft, level ground, wheel access.

A barista from our café team

Our own Summit and Westfield baristas.

Not agency staff.

Cups, lids and supplies

Coffee, cups and lids are in the hourly rate.

Nothing billed per drink.

Milk and house-made syrups

Regular and oat milk, plus syrups we make.

Lavender Vanilla, Caramel Cardamom, Mocha.

Power, or a generator

One outlet on a dedicated circuit runs the bar.

No power? We bring a generator.

Insured, COI on request

Commercial liability insurance, certificate for any venue.

Ready before your date.

Every Activation Includes:

  • Mobile espresso cart + commercial machine + trained baristas.
  • Branded cups, cart wrap, and menu boards in your colors.
  • Custom signature drink built around your product or campaign.

Why Agencies and Brands Book Boxwood

An activation lives or dies on what people say about it afterward. Ours gets mentioned because the coffee is actually good. We are a working roastery, and the baristas at your event pull shots in our cafes every week.

We also work the way agencies need us to. Clear quotes, fast turnarounds on mockups, a COI on request, and a team that shows up early and stays out of the way of your production schedule.

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Boxwood Coffee espresso grinder and retail bar

Core services

Coffee Catering Services We Run

Same cart, same baristas. The menu and branding change.

Corporate and office events

Corporate and office events

Offsites, all-hands and conferences. Hundreds of guests, no line.

Corporate coffee catering
Brand activations and pop-ups

Brand activations and pop-ups

Branded wraps, logo cups and a signature drink.

Brand activation catering
Weddings and private events

Weddings and private events

Espresso and matcha for wedding days and celebrations.

Wedding coffee bar
Coffee cart catering

Coffee cart catering

The cart on its own. Conferences, campus days, film sets.

Coffee cart catering

What We Build for NYC Activations

Every activation starts with our mobile espresso cart, a commercial machine, and trained baristas. From there we brand it: cart wrap in your colors, custom logo cups, printed menus, and signage.

We can create a signature drink tied to your campaign, product, or launch theme, and name it whatever your team wants. Cold brew on tap and matcha are available for high-volume days.

We price by the hour, fully inclusive of baristas, equipment, coffee, cups, and travel into the city. Branding elements are quoted separately and upfront.
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Boxwood Coffee catering grinder, cups and supplies on the cart

NYC Activations We Serve

We run coffee bars for retail pop-ups, product launches, press events, influencer gatherings, sampling campaigns, and brand-hosted experiences. Storefront and sidewalk activations in SoHo, Flatiron, and Williamsburg are some of our most requested setups.

For company-hosted events rather than public activations, see our corporate coffee catering in NYC page.

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Guests at a Boxwood Coffee bar

How Booking Works

  1. Tell us about the event

    Date, venue, guest count, hours. Priced on the spot.

  2. We build the package

    We confirm the setup, the menu and the service flow.

  3. Lock it in

    Approve it and you are on the calendar. COI if needed.

  4. We show up and pour

    We load in, run the bar and break it down.

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Activations Across NYC

We build activations throughout Manhattan and Brooklyn, plus Queens and the wider metro. We are based in New Jersey, so travel into the city is built into our rate. For our full range of NYC services, visit our main NYC catering page.

Map of the Boxwood Coffee catering service area, centred on Westfield, New Jersey A stylised regional map of northern New Jersey and New York City, with the Boxwood roastery marked in Westfield, rings at 15 and 30 miles, and markers linking to each catering service area. Manhattan Manhattan Hoboken Hoboken Jersey City Jersey City Brooklyn Brooklyn Morristown Morristown Princeton Princeton Red Bank Red Bank Summit Summit Montclair Montclair Newark Newark New Jersey New Jersey New York City New York City

Rings mark 15 and 30 miles from our Westfield roastery.

New Jersey towns

New York City

Regions

Services

Not on the list? Send us the venue.

Brand Activation FAQ

Can you brand the cart and cups with our logo?

Yes. We offer branded cart wraps, custom logo cups, printed menus, and signage. Send us your brand files and we will share mockups before anything is printed.

Can you create a signature drink for our campaign?

Yes. We build custom drinks around your product, theme, or campaign and name them however you like. We will talk through ideas with you during the quoting process.

Do you handle permits and venue paperwork?

We provide a certificate of insurance and coordinate load-in with venues and buildings. For public space activations, we will tell you what to expect so your team can get any needed permits in place.

How many guests can you serve at an activation?

With two fully built-out carts, we handle anything from a small press event to a few hundred guests a day. Tell us your expected traffic and we will staff the bar to match.

How do you price your packages?

We charge by the hour, and all of our packages are fully inclusive of the cost of our baristas, equipment, travel fees, and supplies, including coffee, cups and lids, regular and alternative milks (oat milk), and our housemade syrups.

What do you need to set up?

All we need is level ground, a 5x5-foot area, a power outlet on a dedicated circuit, a space accessible by wheels so we can get our cart in place, and a day-of point of contact to show us where to set up.

What drinks do you offer?

Our carts are coffee shops on wheels. We serve café classics like espresso, cappuccinos, lattes, drip coffee, loose leaf teas, and matcha, along with our house-made syrups (Lavender Vanilla, Caramel Cardamom, Mocha). We also offer our signature Honey Cinnamon Latte and can create a custom signature drink for your event. Cold brew and iced drinks are available as add-ons.

How far in advance should I book?

For most events, 2 to 4 weeks advance notice is ideal. For larger conferences or events with custom branding, more lead time is helpful. We can often accommodate shorter timelines — reach out and we will let you know what is possible.

Guests around the Boxwood Coffee espresso cart at a corporate event
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Let's get a coffee bar on your floor plan

Tell us the date, the venue and the guest count. We bring the rest.

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